Creating high-quality content takes time, research, and effort — but with the help of AI, you can stretch that content further than ever before. Repurposing content means taking one piece and transforming it into multiple formats or variations, helping you reach new audiences, improve SEO, and get more value out of your hard work.
Thanks to AI tools, what once took hours now takes minutes. Whether you’re a marketer, small business owner, or content creator, here’s how to repurpose content using AI effectively and efficiently.
One blog post can easily become a week’s worth of social content. AI tools like ChatGPT, Jasper, or Copy.ai can summarise your article and turn it into:
For example, if your blog is about “5 Tips for Better Time Management,” AI can generate individual posts around each tip, complete with emojis, hashtags, and tailored tones for different platforms.
Pro Tip: Ask your AI tool to write in your brand voice or match the tone of a specific platform.
Short-form video is one of the most engaging content types online, and AI can help you convert written content into scripts for reels, TikToks, or YouTube Shorts.
Tools like Pictory, Lumen5, or Descript allow you to paste in blog content and generate short videos using stock footage, animations, and AI voiceovers. You can also use AI to write YouTube descriptions, hashtags, and even title suggestions.
Don’t forget: You can also break long videos into short clips using AI to find the best snippets.
Your blog posts can easily be turned into newsletters, email courses, or promotional emails. AI tools can help you write catchy subject lines, summarise the content, and structure the email to improve readability and click-throughs.
For example, a 1,000-word blog post can become:
Bonus tip: AI can A/B test your email subject lines or CTA (call-to-action) copy to improve engagement.
If you’ve written a comprehensive guide or how-to blog, AI can help you convert that into:
Use design tools like Canva, which integrates with AI content generation, to turn your repurposed text into visually appealing downloadable assets that can be used for lead generation.
If you’ve hosted a webinar or podcast, tools like Otter.ai, Descript, or Castmagic can transcribe the audio. From there, AI can summarise the transcript into:
This turns a single audio or video session into multiple content pieces you can share across platforms.
AI can help you re-optimise old content for new keywords, regions, or audiences. For example, a blog written for a US audience can be localised for Australia by changing phrases, measurements, or cultural references.
You can also ask AI to:
This allows you to refresh your content library without starting from scratch.
Not sure where to start? AI can help you create a content repurposing calendar. Simply input your main topic or pillar content, and ask the tool to generate a weekly or monthly plan for how to slice it into various formats across channels.
This saves time and ensures consistent messaging across all touchpoints.
AI is a game-changer when it comes to content repurposing. It saves time, reduces creative burnout, and ensures you get the most out of every piece you create. But remember, while AI can handle the heavy lifting, your input, strategy, and brand voice still matter.
Start by choosing one piece of high-performing content, and experiment with repurposing it using AI. With a little practice, you’ll turn one idea into dozens of valuable, high-impact assets.
Work smarter, not harder. Let AI help your content go further.
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